Market research survey benefits with easyfeedback:
High-quality design templates
Results in real time
Feedback Management System
The term “market research” often lets us think that this is a costly matter. But market research does not have to be expensive! Using online market research by means of questionnaires in online surveys, you have an instrument at your disposal with which significant results can quickly be generated and this, at an affordable price.
Market research can and should be a company’s constant companion in regard to the company's development. Only when you know your customers’ needs and the market, can you ideally target your products or brand according to these needs.
Market research is not only intended for large corporations. Every bakery, pharmacy or gas station should consult with its customers regularly and conduct a market research. Which product is most popular? What other products do your customers want? Where do customers see short-comings: service, price/performance, lack of advertising/communication? Only if you ask your customers and potential customers, can you gain insight and react. Take advantage of the potential of surveys and increase your business success.
With easyfeedback, you will receive a survey tool with which you can independently conduct market research. The classic interview or phone interview is replaced by an online survey; either 1:1, for example on a tablet at the POS or via email with selected individuals and customer groups or directly on your website. Simply setup the survey with the appropriate questions and place these on the individual pages. As soon as you are finished, you can send the survey link to participants, upload on a mobile device or integrate it into your website.
The great advantage here is the quick implementation at a low price with easyfeedback. Normally, 75% of the participants answer within the first 3 days. Therefore, you receive prompt results for the planned measures. It is even quicker if you ask your participants directly on location. Furthermore, the automatic presentation of the results immediately displays your standpoint and how many have already participated. With a click, you can view either the complete data or only specific participants and their results filtered according to demographic data. The results are always live. This allows you to get a first impression of your product or brand during an on-going study.
For recurring surveys, you can simply save your survey as a template and use this again. This makes your job easier. Furthermore, we offer survey templates with which you can start right away. With easyfeedback, everything is ready to use for a study or market research on your product or brand.
Product testing (new product launch and further development)
You are planning to launch a new product or have further developed an existing product? Then you should first test this, i.e. launch a market research, with focus on your customers and potential customers before further investing in the development. This will give you quick and clear information on whether or not your product is accepted as well as its value to your customers. A product study allows you to identify the demand in advance and as a result, how the market will react to your new product.
Furthermore, a survey is also ideal for orientating a market strategy. Specific questions regarding awareness and positioning of the brand will give you feedback from the customer`s perspective. How is your product seen: high quality or cheap? What is your image? Are you seen as either young & trendy or as old-fashioned & conservative? What about the price/performance ratio? These and other questions will result in clear conclusions in regard to your own position in the market and will form a solid foundation for the adaptation of your marketing strategy.
Demand analysis for customers
Your business is running well? All seems ok, but is this truly the case? Are you fulfilling the needs and wishes of your customers or are they just loyal? Do you know what your customers want? Can you expand your product portfolio to increase sales? Do you have to eliminate products because no one is buying them? Your instinct may guide you along the right path, but a second perspective is crucial in such matters. Your point of view is only one perspective. Have a look at your business, but through different eyes: those of your customers` and consequently, enhance your product portfolio.
Your website mirrors your business. As in a department store, there are paths and routes which can guide a customer. If these paths and routes are easy to find and point your customer in the right direction, then a successful purchase will take place. But are these “road-signs” visible for your customer? Do your website-visitors receive enough information regarding the product they are looking to buy? Does your website portray enough trust to lead to a successful purchase? Market research also plays an important role regarding the Internet. easyfeedback offers several options to include an online survey on your website when purchases are terminated/cancelled or after a purchase is made.
A market research survey will result in the following possibilities and goals:
Here are a few tips on how to create a survey on the subject of "Market research":
Using reviews, grading and rankings: