The customer just cancelled? - Question him!

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survey template cancellation customer

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Create survey on customer reasons for termination

Just ask for reasons of the cancellation. What did the customers like about your offers? What didn’t they like so much? You can find out by using our ready to use template for a customer cancelling questionnaire.

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Reference Customer 1

"Identifying customer needs is an essential part of our business. easyfeedback accompanies us for many years as a loyal partner in this task. We particularly appreciate the intuitive usability of the survey tool as well as the professional support."

Franziska Becker
Guild Lead User Experience Research

Reference Customer 2

"We use easyfeedback for internal and external surveys – fast, comfortable and really easy! Straightforward and cordial support can always create a smile. We really appreciate the permanent development of the platform."

Jennifer Fischer
Guest & Competitor Insights Analyst

Content and targets of this template

The customer cancelled. So what can you do? You could question him why! Maybe you can find out about some common ground of all leavers.

Find out the real reasons for leaving. Maybe the customer is running from something, or towards something else? Just find out what it is. You might get to know, how you will make the customers run towards your offer soon. Cancelling reason inherit the hidden gems of innovation opportunities. 

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• Typically cancelled products / contracts
• Individual reasons for cancelling
• Regaining chances
• Reference probability


• Find out typical cancelling reason
• Improving the offers
• Win back the customers
• Assess current portfolio problems

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