Find out how brand-savvy your customers are
With this ready-to-use survey template, you'll gain important insights into the demographic characteristics of your target audience and their affinity for brands.
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Guild Lead User Experience Research
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Guest & Competitor Insights Analyst
Content and targets of this template
How is your brand perceived? How do the perspectives of regular customers and first-time buyers differ? Customers can be attracted to different aspects of a brand.
Brand strength and customer loyalty are equally influenced by the perception of a brand. Determine brand awareness among your target groups and customers. Give your brand strategy new impulses through direct feedback from customers by conducting your own market research. The value of a brand increases with its perception and ownership.
Content:
• Direct feedback on brand strength
• Are customers more attached to the corporate brand or product brand
• Is your brand perceived more soberly or emotionally
• What attributes does your brand possess in the perception of customers
• Which attributes shape brand awareness
Targets:
• Place products systematically
• Identify exploitation and development potentials
• Steer product development
• Strengthen brand awareness
• Further develop brand strength
Data privacy protection „made in Germany“ (GDPR)
Anonymity functions for open feedback
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