With this ready-to-use survey template, you'll gain important insights into the demographic characteristics of your target audience and their affinity for brands.
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Content and targets of this template
How is your brand perceived? How do the perspectives of regular customers and first-time buyers differ? Customers can be attracted to different aspects of a brand.
Brand strength and customer loyalty are equally influenced by the perception of a brand. Determine brand awareness among your target groups and customers. Give your brand strategy new impulses through direct feedback from customers by conducting your own market research. The value of a brand increases with its perception and ownership.
• Direct feedback on brand strength
• Are customers more attached to the corporate brand or product brand
• Is your brand perceived more soberly or emotionally
• What attributes does your brand possess in the perception of customers
• Which attributes shape brand awareness