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Measuring brand awareness with feedback

With this ready-to-use survey template, you'll gain important insights into the demographic characteristics of your target audience and their affinity for brands.

Immobilienscout 24 ist begeisterter easyfeedback Nutzer

“Identifying customer needs is an essential part of our business. easyfeedback accompanies us for many years as a loyal partner in this task. We particularly appreciate the intuitive usability of the survey tool as well as the professional support.”

Franziska Becker
Guild Lead User Experience Research
TUI ist begeisterter easyfeedback Nutzer

“We use easyfeedback for internal and external surveys – fast, comfortable and really easy! Straightforward and cordial support can always create a smile. We really appreciate the permanent development of the platform.”

Jennifer Fischer
Guest & Competitor Insights Analyst

Content and targets of this template

How is your brand perceived? How do the perspectives of regular customers and first-time buyers differ? Customers can be attracted to different aspects of a brand.

Brand strength and customer loyalty are equally influenced by the perception of a brand. Determine brand awareness among your target groups and customers. Give your brand strategy new impulses through direct feedback from customers by conducting your own market research. The value of a brand increases with its perception and ownership.


• Direct feedback on brand strength
• Are customers more attached to the corporate brand or product brand
• Is your brand perceived more soberly or emotionally
• What attributes does your brand possess in the perception of customers
• Which attributes shape brand awareness


• Place products systematically
• Identify exploitation and development potentials
Steer product development
• Strengthen brand awareness
• Further develop brand strength

DSGVO-konforme Online-Umfragen

Data privacy protection „made in Germany“ (GDPR)

Anonyme Teilnahme an Umfragen

Anonymity functions for open feedback

You are in professional company

Referenzkunde Immobilienscout 24
Referenzkunde ePrimo
Referenzkunde Audi AG
Referenzkunde TUI
Referenzkunde Jägermeister
Referenzkunde Lufthansa
Referenzkunde PUMA

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