Market Research

Here you will find many valuable articles about market research

Market Research

Data Collection

Types of data collection methods, areas of application, and significance

Types of data collection: methods, areas of application, and significance

5 Problems with data collection and possible solutions

5 Problems with data collection – and possible solutions

Instruments and methods for data collection

Instruments & methods for data collection

Data collection explained simply

Between clicks and questions – The art of data collection

Target Audience Analysis

Conduct a target group analysis

7 methods for analyzing customer profiles

Create a customer profile in 7 steps

Methods for target group analysis

7 Methods for target group analysis

8 steps to creating a persona

8 steps to creating a (buyer) persona

8 steps to your own target group analysis

8 steps to your own target audience analysis

Everything you need to know about a target group

Everything you need to know about a target audience!

Identifying customer needs with target audience analysis in marketing

Why you should do target audience analysis in marketing!

Market Analysis

Market analysis costs An investment with foresight

Market analysis costs – An investment with foresight

Target group identification in market analysis

Target group identification in the context of market analysis

Market analysis Market observation Difference

Market Analysis vs. Market Observation – What is the difference?

Creating and carrying out a market analysis

7 steps for creating and performing a market analysis

Methods and instruments of market research

Methods and instruments of market analysis

Step by step to market analysis

Step-by-step guide to market analysis

Market analysis the basis for entrepreneurial decisions

Everything you need to know about a market analysis!

Competitive Analysis

Competitive analysis in personnel marketing Strategies for the best talent

Competitive analysis in HR marketing: Strategies for the best talent

Competitor analysis in the context of marketing

Competitive analysis in the context of marketing: Strategically understanding and utilizing the market

7 important criteria for evaluating the competition

Competitor Analysis: 7 important criteria for evaluating the competition

Methods of competitive analysis

7 Methods of competitive analysis

8 metrics for a competitive analysis

8 Key metrics for a competitive analysis

Competitive analysis explained simply

Competitive analysis explained simply

6 steps to your own competitive analysis

The 6 steps to your own competitive analysis

Customer Segmentation

What is needs-based customer segmentation

Needs-based customer segmentation: The key to targeted marketing

Customer segmentation methods A comprehensive overview

Customer segmentation methods: A comprehensive overview

5 criteria for customer segmentation

5 criteria for customer segmentation

Customer Segmentation Characteristics and their importance for success

Customer Segmentation: Characteristics and their importance for success

Customer segmentation The key to a successful marketing strategy

Customer Segmentation: The key to a successful marketing strategy

Trend Analysis

5 Strategies for trend analysis

5 Strategies for trend analysis

8 Methods of trend analysis

Methods of trend analysis: Tools for deciphering the future

Trend analysis feeling the pulse of the times

Trend Analysis: Feeling the pulse of the times

Sector Analysis

Building an industry analysis

Building an industry analysis: 6 steps

Industry Analysis Everything you need to know

Industry analysis: The journey through the industry labyrinth

Further Articles

The art of measuring advertising impact

The art of measuring advertising impact: Between numbers and emotions

Consumer Insights The keys to customer orientation

Consumer Insights: The keys to customer orientation

Price research everything you need to know

The art of pricing: Strategies for corporate success

Image research Everything you need to know

Image research: The path to a strong brand image

Product research Everything you need to know about it

Product Research: The key to successful innovations

Target group identification

Sociodemographics: Insight into the social structure

Price research everything you need to know

Price Research: An indispensable tool for a successful pricing strategy

Brand Research: A key to successful brand development