Gain important insights with market research surveys
Get to know the sales market with market research surveys. The relevant information helps you to identify opportunities and risks as well as trends at an early stage and minimizes the risk of making wrong decisions. Surveys are the best way to get to know your target group, test products before or during development, or participate in marketing activities.
Identifying trends, risks and opportunities with market research
Target group analysis
Age, gender, net household income, number of children, place of residence. All of these are important details of your own target group, which you know in the best case. But what are the private interests of your target group? Do they like listening to classical music or rather rock? If you know where your target group spends its private time (offline and online), you can gear your marketing strategy to this and acquire additional customers in a targeted manner.
Before you completely finish developing new products, it is advisable to test the needs and desires of the target group in advance. This will give you valuable insights into willingness to buy, development potential, product marketing and market positioning. But not only newly developed products are part of product research, also an already existing product can be continuously optimized to customer needs.
Ask your customers where you could further improve your product to strengthen and improve your market position. What would improve your product to such an extent that you are far ahead of the competition? Are there any weak points or further customer requirements that you yourself do not see at the moment? Measure product satisfaction and give your customers what they need. A short survey will give you valuable insights.
You have developed a new campaign independently or with your advertising agency. You have several drafts and strategies, but you can’t decide which of the campaigns is worth the budget and don’t know which campaign will catch on with the target group. Simply ask your existing customers. They know your product and can give you feedback on your campaigns before you spend your marketing budget on the wrong strategy.
Do you sell a high-quality branded product, or is your positioning based on offering different brands? In both cases, you should know your target group. How brand-savvy are your customers? A short online survey will provide you with important insights into demographic characteristics and affinity for brands, enabling you to optimize your marketing strategy.
Your advantages of market research surveys
Online questionnaires allow you to reach a very large audience worldwide and in a short time. Your participants can be conveniently generated via email, social networks or your own website. Publish your market research survey independently or with easyfeedback and receive direct feedback. The feedback received will provide you with important insights to make your company or product even more successful.
Real-time data analysis
Get insights into real-time results with just one click and compare them with each other. This allows you to gain early insights into trends, opportunities and risks, but also to adjust questions included in your survey in a timely manner. Create different reports and easily share them via link with department heads, management or other stakeholders.
An online survey is a simple and cost-effective research method to collect and analyze both quantitative and qualitative data. Due to its digital nature, you incur no printing or mailing costs. Additionally, due to the lack of manual transfer and analysis of the data, you save on personnel costs.
A strong foundation of trust for your market research
All participation in easyfeedback surveys is anonymous by default. However, it is sometimes necessary for participation to be personalized. You decide how far you want to personalize: Name, place of residence, target group or all of them – it is up to you.
Server location Germany
The security of your data and your customers is a top priority. With easyfeedback, you are relying on online survey software that meets the requirements for General Data Protection Regulation (GDPR). The storage and processing of your data takes place exclusively in Germany. Find out everything about the measures and how you can implement your market research survey in a data protection-compliant manner here.
easyfeedback - Software for market research surveys
Modern & cross-device optimizied
Surveys from easyfeedback automatically adapt to any device. Whether desktop, tablet or smartphone, with easyfeedback your market research participants can submit their independent feedback in a convenient and user-friendly way.
With easyfeedback, you can reach your market research participants anywhere: whether via email, your own website, or in social networks. easyfeedback offers you a variety of ways to advertise your market research survey.
Evaluate your market research survey without time delay and set individual filters individually or combined. Compare time periods, participant groups or response behavior with each other for deeper insights. Export the result as XLS, CSV, SPSS or PDF file.
“We use easyfeedback for internal and external surveys – fast, convenient and “easy”! The uncomplicated and cordial support puts a smile on our faces and we are happy about the constant further development of the platform.”
Guild Lead User Experience Research
“The identification of user needs is part of the essential core of our business. easyfeedback has accompanied us in this task for several years. We particularly appreciate the intuitive usability as well as the professional support.”
Guest & Competitor Insights Analyst
„Guest Experience up!“ and „People Engagement up!” are two of our most important aims of TUI Destination Experiences. In order to achieve our aims, we need to face challenges and develop our services. Who could provide better impulse than our guests and colleagues? We use easyfeedback for internal and external surveys – fast, comfortable and easy! The straightforward and friendly support puts a smile on our faces and we really appreciate the consistent development of the platform. It is a great opportunity to keep up with our customers’ and colleagues’ pulse.
Guest & Competitor Insights Analyst
You are in professional company
- Market leaders from a wide range of industries use easyfeedback
- More than 60 million participants have already taken part in online surveys that were created using the easyfeedback survey tool
- High customer satisfaction and loyalty over several years