Target your marketing strategy even more specifically to your target group and gain more customers

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Conduct Target group analysis with an survey

With this ready-to-use survey template, you can identify your target group even more precisely, such as private interests in music or events.

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“Identifying customer needs is an essential part of our business. easyfeedback accompanies us for many years as a loyal partner in this task. We particularly appreciate the intuitive usability of the survey tool as well as the professional support.”

Franziska Becker
Guild Lead User Experience Research
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“We use easyfeedback for internal and external surveys – fast, comfortable and really easy! Straightforward and cordial support can always create a smile. We really appreciate the permanent development of the platform.”

Jennifer Fischer
Guest & Competitor Insights Analyst

Content and targets of this template

How well do you already know your customers? The demographic characteristics of your customers are important, but only one component of many. Would you like to know more about the target group? Segment them according to certain characteristics?

With information about their needs, interests, desires, values, and recreational behaviors, you can tailor offers even more appropriately.

Find out with a market research survey where you can address your customers online and offline, whether opera or open-air, and what information is relevant for you. Use the insights gained to realign your marketing strategy and address them in the right place.

Content:

• Online preferences
• Private leisure time activities
• Professional context with preferences
• Customer characteristics
• Different target groups

Targets:

• Conduct analyses
• Define and reach target groups
• Align target group marketing more effectively
• Segment and target customers
• Create personas of typical customers
• Detailed target group definition for innovations
• Attract additional customers

GDPR compliant online surveys

Data privacy protection „made in Germany“ (GDPR)

Anonymity for participation in surveys guaranteed

Anonymity functions for open feedback

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Reference-Customer-Immobilienscout-24
Reference-Customer-ePrimo
Reference-Customer-Audi-AG
Reference-Customer-TUI
Reference-Customer-Jaegermeister
Reference-Customer-Lufthansa
Reference-Customer-PUMA

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