With this ready-to-use market research survey template, you can cost-effectively determine how willing your customers are to buy your new product.
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Content and targets of this template
The new prototype is finished and ready to be shown. Wouldn’t it be nice to know whether customers would already buy the product as it is? Perhaps a small modification before product launch would bring the desired success.
Determine the propensity to buy through a market research survey and ensure market acceptance. Customers love new products almost as much as voicing their opinions about them. Find out how customers will react to your prototype with a questionnaire even before the market launch.
• Query reaction to prototypes
• What expectations does the customer have of the product
• Determine customer benefit
• Determine willingness to buy
• Explore price sensitivity