Identify customer needs specifically before development — through market research

Conduct market research with an online questionnaire

Use our ready-made survey template to quickly gather valuable feedback from your target audience. This feedback will help you refine your prototypes or products in a targeted manner and tailor them perfectly to your customers’ needs. Efficient and practical!

Immobilienscout 24 ist begeisterter easyfeedback Nutzer

“Identifying user needs is at the heart of our business. easyfeedback has been helping us with this task for several years now. We particularly appreciate its intuitive usability and professional support.”

Franziska Becker
Guild Lead User Experience Research
TUI ist begeisterter easyfeedback Nutzer

“We use easyfeedback for internal and external surveys—it’s fast, convenient, and easy! The uncomplicated and friendly support puts a smile on our faces, and we are delighted with the continuous development of the platform.”

Jennifer Fischer
Guest & Competitor Insights Analyst

Why conduct product and market research using surveys?

Do you want to ensure that your product meets the needs of your target audience before it hits the market?

A targeted research survey based on prototypes or designs gives you the opportunity to gain valuable insights into your customers’ wishes, expectations, and requirements.

By asking specific questions about features, design, price expectations, or usage scenarios, you’ll receive valuable feedback that can be directly incorporated into product development.

This allows you to identify weaknesses early on, make adjustments, and ensure that your product is optimally tailored to the market.

Use this data to increase marketability, boost customer satisfaction, and maximize your chances of success.

A well-designed survey is the key to a product that inspires enthusiasm and sells successfully!

Contents of the template:

  • Do customers like the product?
  • Would customers be willing to pay a reasonable price?
  • Is it possible to make an offer at the accepted price?
  • Which design do customers prefer?

Objectives of the survey:

Helpful features for the survey:

  • Survey options: Anonymous, partially anonymous, personalized
  • Invitation options: Link, email, QR code, and more
  • Multilingual support, including automatic translation
  • AI analysis of results, including recommendations for action
DSGVO-konforme Online-Umfragen

Data protection „made in Germany“ (GDPR)

Anonyme Teilnahme an Umfragen

Anonymity function for honest feedback

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Result

STUDIO

The performance add-on for your analysis

easyfeedback Result Studio 2