What is an employee journey?
The employee journey is the entire path that an employee takes during their time with the company.
This includes all phases, from recruitment and induction to day-to-day work, professional development and finally leaving the company.
It is important to understand and shape this journey to ensure that employees have a positive experience and feel connected to the company in the long term.
What is a touchpoint?
A “touchpoint” is a point of contact where interaction takes place between a customer, user or employee and a company.
This can take place physically, digitally or via various communication channels.
These touchpoints are crucial moments that can influence a person’s perception and experience of a brand, employer, product or service.
Whether visiting a store, browsing a website or the professional exchange between employer and employee – every touchpoint shapes the relationship between the person and the company.
The quality and effectiveness of these touchpoints are critical to creating a positive and consistent customer or employee experience.
Companies often set themselves the goal of optimizing their touchpoints in order to strengthen trust, promote customer and employee satisfaction and build long-term relationships.
What are the 8 touchpoints?
1. Touchpoint: Recruitment and attraction
The foundations for employee retention are laid at this stage.
Interactions during the application process, interviews and the presentation of the company on the careers page play a key role in the impression potential employees gain of the company.
2. Touchpoint: Onboarding
The onboarding process is crucial for a smooth start.
Effective induction programs, training and welcome events help employees to integrate quickly and gain a positive insight into the corporate culture.
3. Touchpoint: Working environment
Daily interactions in the workplace, collaboration with colleagues and the use of company resources have a significant impact on job satisfaction and productivity.
A supportive and positive working environment promotes the well-being of employees.
4. Touchpoint: Development and further training
Opportunities for professional development and further training are decisive factors for employee retention.
Companies that support their employees in their professional development help to develop and retain talent in-house.
5. Touchpoint: Performance management
Regular feedback discussions, clear performance targets and recognition of achievements create an atmosphere of appreciation and promote individual and collective performance.
6. Touchpoint: Well-being and commitment
Company health management, employee events and measures to increase employee satisfaction help employees to feel not only professionally but also personally supported.
7. Touchpoint: Career development
The promotion of career advancement, promotion opportunities and targeted career development show employees that the company supports their long-term professional development.
8. Touchpoint: Exit process
Even when leaving the company, a supportive exit process is important. Separation talks and exit interviews offer the opportunity to receive valuable feedback and to ensure that the employee’s departure is respectful.
Conclusion: Know the 8 touchpoints of the employee journey
Recognizing and understanding the 8 touchpoints in the employee journey is the foundation for companies to create an enriching and positive employee experience.
By specifically optimizing each of these touchpoints, the company can ensure that the employee journey is smooth, supportive and fulfilling.
Effective management of these key moments helps to create an inspiring work environment, attract and retain talent and strengthen the company’s reputation as an attractive employer.
Companies that are aware of the importance of these touchpoints can invest in targeted measures to increase attraction for potential employees, refine onboarding, offer development opportunities, optimize the work environment, appropriately recognize performance, promote well-being, provide clear career paths and even support the exit process.
Overall, this awareness of the importance of the 8 touchpoints in the employee journey enables companies to create a comprehensive, inspiring and sustainable employee experience.
This is not only in the interest of individual employee satisfaction, but also with regard to the company’s long-term success story as an attractive workplace.
