Samples & examples for customer surveys
Solutions / Customer Survey / Samples & examples for customer surveys
With a well-constructed questionnaire, you will receive valuable feedback from your customers, which will serve as a basis for profitable measures.
Therefore, the questions should be chosen appropriately for your survey. The number of questions is also relevant for the quality of the feedback.
If the survey is too long, the willingness to participate and the quality will decrease.
Below you will find various survey templates for different areas of application. Simply take a look at the surveys and transfer them to your account for further editing.
- Template: Customer satisfaction
- Template: Product satisfaction
- Template: Service quality
- Template: Net Promotor Score
- Template: Podcast feedback
- Template: Sample questionnaire for customer surveys
Customer Satisfaction
Satisfied customers are loyal customers and will come back as soon as you need one of your products again. Especially satisfied customers want your new product even before they need it. In addition, satisfied customers recommend your product to others.
Content:
• Measuring customer satisfaction
• What can my product do better than others
• Find opportunities for improvement
• Identify new trends
• Making risks visible
Objectives:
• Improve customer satisfaction
• Intensify customer loyalty
• Recognize competition
• Perceive customer wishes & needs
• Create strong market position
• Have customers recommend products to others
Product Satisfaction
Customers have different demands. What do your customers particularly like about your products? Where can you make improvements? Find out about current product satisfaction with a short customer survey and obtain usable results in real time.
Content:
• New or existing customer
• Frequency of visit
• Satisfaction with the product
• Comparison to competitors
• Probability of recommendation
Objectives:
• Measure product satisfaction
• Identify potential for improvement
• Determine circle of buyers
• Use recommendation opportunities
• Enable continuous improvements
Service Quality
For many customers, good service is an important criterion for long-term loyalty and repeated use of the service. The quality of service is also a decisive factor for potential buyers, as it is taken into account in the purchase decision.
Content:
• General satisfaction survey
• Evaluation of the appointment
• Evaluation of the quality of consultation
• Evaluation of the quality of service
• Inquiry to register for the newsletter
Objectives:
• Convince prospective customers
• Increase customer satisfaction
• Retain customers in the long term
• Discover optimization potential
• Increase sales
Net Promotor Score
NPS is the most widely used method for measuring customer loyalty. This makes it an internationally measurable metric that allows you to easily measure yourself against your competitors.
Content:
• Asking for willingness to recommend
• Measuring customer satisfaction with key figures
• Identify customer needs & desires
Objectives:
• Prevent customer churn
• Win back dissatisfied customers
• Increase customer experience
• Attract promoters
• Increase growth
• Increase sales
Podcast Feedback
Find out how satisfied your listeners are with your podcast. Ask what’s already going well, what can be optimized, and most importantly, what your listeners want and are interested in. The feedback will help you optimize your podcast for your target audience.
Content:
• What does the listener like?
• What does the listener not like so much?
• Filter out listeners’ wishes & interests
• Ask for demographic data
• General feedback
Goals:
• Increase quality of podcast
• Tailor podcast to listeners’ needs & interests
• Define target audience
• Engage listeners
• Increase reach
• Strengthen brand
Sample questionnaire for customer surveys
Below we present a sample questionnaire for a possible employee survey. This serves as a source of inspiration for how an employee survey can be designed.
1. Welcome page:
Dear customer,
Thank you very much for your time and your loyalty to our company.
We would like to ask you for your valuable feedback so that we can continuously improve our products and services and tailor them to your needs.
Your opinion is very important to us, as it helps us to ensure our quality and offer you even better experiences.
Answering the following questions will take about 5-10 minutes. Of course, all your information will be treated anonymously and confidentially.
As a small thank you for your participation, you have the opportunity to take part in our competition and win attractive prizes.
Thank you once again for your support and your trust in our company.
Yours sincerely,
[Your name]
[Your company]
2. Questionnaire:
1. How old are you?
a) Under 18
b) 18-24
c) 25-34
d) 35-44
e) 45-54
f) 55-64
g) 65 or older
2) What is your gender?
a) Male
b) Female
c) Diverse
d) I do not wish to specify
3. How often do you use our product/service?
a) Daily
b) Weekly
c) Monthly
d) Rarely
e) For the first time
4) Overall, how satisfied are you with our product/service?
a) Very satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Very dissatisfied
5) How would you rate the quality of our product/service?
a) Very good
b) Good
c) Average
d) Poor
e) Very poor
6. How would you rate the price-performance ratio of our product/service?
a) Very good
b) Good
c) Average
d) Poor
e) Very poor
7) How satisfied are you with the customer service?
a) Very satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Very dissatisfied
8) How easy was it to buy/use the product/service?
a) Very easy
b) Easy
c) Neutral
d) Difficult
e) Very difficult
9) How likely is it that you would recommend our product/service to a friend or colleague?
a) Very likely
b) Probably
c) Neutral
d) Unlikely
e) Very unlikely
10) What do you like most about our product/service?
(Open question)
11. What do you like least about our product/service?
(Open question)
12. Do you have any suggestions for improvements?
(Open question)
13. Are there any additional products/services you would like to see from us?
(Open question)
14. Is there anything else you would like to add?
(Open question)
3. Final page:
Thank you for taking the time to participate in our survey.
Your opinion is extremely valuable to us and will help us to make our company even better.
We will carefully analyze the results and take appropriate measures to further improve our products/services.
Can’t find a template that fits?
Check out our survey templates for more examples.
Further information
