50+ questions for a customer survey
Solutions / Customer Survey / Questions for a customer survey
The questions in a customer survey depend heavily on the objectives of the survey.
Do you want to measure customer satisfaction, gather feedback on product quality or gain insights into usability and pricing?
Each of these objectives requires different questions to gain valuable and actionable insights.
Here are some categories and examples of questions that can help you gain a comprehensive picture of your customers’ experiences and opinions:
- Category: General satisfaction
- Category: Product/service quality
- Category: Customer service
- Category: Ease of use
- Category: Price-performance ratio
- Category: Communication channels
- Category: Market perception
- Category: Suggestions for improvement
- Category: Demographic questions
1. General satisfaction
- How satisfied are you overall with our product/service?
- How likely is it that you would recommend us to a friend or colleague? (Net Promoter Score)
- What do you like most about our product/service?
Is there anything we could improve? - Have you noticed a change in your satisfaction in the last six months?
2. Product/Service quality
- How would you rate the quality of our product/service?
- Have you noticed any problems or defects in our product/service?
- How well does our product/service meet your expectations?
- How would you rate the durability/longevity of our product?
- Would you describe our product/service as innovative?
3. Customer service
- How satisfied are you with our customer service?
- How quickly was your request processed?
- Were our employees friendly and helpful?
- Do you have any suggestions for improving our customer service?
- Have you had contact with our customer service in the last six months? If so, how was your experience?
4. User-friendliness
- How easy was it for you to use our product?
- Have you had any difficulties using our product?
- Are there any features that you miss or that could be improved?
- How easy was it to find your way around our website?
- Did you find any instructions or help on how to use our product helpful?
5. Price-performance ratio
- How would you rate the price-performance ratio of our product/service?
- Do you think our prices are fair and reasonable?
- Would you say that our product/service is worth the money?
- Do you feel that our prices are reasonable compared to the competition?
6. Communication channels
- How do you prefer to be contacted by us? (e-mail, telephone, social media, etc.)
- How well do you like our communication channels and content?
- Have you visited our social media channels? If so, what did you think of the content?
- How often do you read our newsletter?
7. Market perception
- How did you first hear about us?
- What made you choose our product/service?
- What other brands did you consider?
- How would you describe our brand compared to competitors?
- What do you associate with our brand?
8. Suggestions for improvement
- What can we do to improve your experience?
- What additional products/services would you like to see from us?
- Do you have any suggestions or requests that we should implement?
- Are there any aspects of our product/service that you feel could be particularly improved?
9. Demographic questions
- How old are you?
What is your gender? - Where do you live?
- What is your professional background?
- How often do you use our product/service?
