Measurably increase customer satisfaction through real-time surveys and feedbacks

From assortment planning to demand determination and purchasing to deadline monitoring: many such processes are still carried out manually in medium-sized companies today. Digitizing these processes poses massive challenges for many companies. Once implemented, however, digitally consistent processes mean a great reduction in workload and thus more time for ensuring customer satisfaction.

Increasing competition – price war – high customer expectations.

To stand out from the competition, it is more important than ever to offer customers a unique shopping experience. This calls for eye-catching ideas and exceptional service that impresses customers and creates lasting loyalty. But what to invest in first? With easyfeedback and the results from the surveys, budgets can be planned and deployed in a targeted manner.

Competitive pressure and customer requirements are constantly increasing. Customers expect more service and shorter delivery times at the same or, at best, lower costs. The World Wide Web also makes it easy for buyers to compare different providers directly online. Negative experiences, which can be caused by unpunctual deliveries or complicated returns processes, for example, quickly lead to a loss of trust in the selected company. This loss of trust affects customer satisfaction and loyalty and leads, in the worst case, to a product purchase from the competition or, in the best case, to a negative review in online rating platforms.

Companies are therefore now more than ever faced with the challenge of offering needs-based offers at the right time so that customers feel connected and interact with the company.

In order to bind a buyer to a company in the long term, various customer loyalty instruments are used. The right measure in each case varies from company to company. It is the challenge of each company to find out which measures help to achieve the set goals.

There’s no question about it: e-commerce is booming. But with it, the return rate is also skyrocketing. Too big, too small, the color isn’t right, the fabric is unpleasant, so everything is returned.

For companies, returns mean an enormous loss that is incalculable in advance, as they have to bear logistics and personnel costs in addition to outbound and return shipping. The returned goods have to be checked manually after being sent back and, if necessary, relabeled or ironed. In some cases, goods can only be resold as B-goods or not at all.

But the high return rate does not only have negative consequences for companies. Our environment also suffers enormously. Among other things, the high carbon dioxide emissions for reshipping lead to climate damage.

One of the biggest challenges facing companies is to reduce the frequency of returns without suffering any disadvantages, for example due to customers leaving the company.

New work processes, changes in job profiles and the use of new technologies lead to a constant need for further training for e-commerce and retail employees.

In addition, customers are becoming increasingly demanding. Regular sales training should have a positive influence on the quality of consulting. However, identifying which employees have a need for further training in the first step already challenges many companies and decision-makers.