Support the digital transformation of your company with the help of surveys
A wide variety of media companies from radio, television and publishing are already taking advantage of the opportunity to shape digital and economic change with the help of surveys.
Challenges of media companies
1. Maintain relevance
The term “Homeless Media” is appearing more and more in the field of media professionals. This is understood to mean that content is no longer published only on the company’s own website, but in the future wherever the readership moves digitally.
Thus, articles and content are increasingly published in social media and on publication platforms such as Linkedin, Facebook or Pulse.
So-called “homeless articles” can also be purchased via online newsstands with micropayment and flat rate offers.
The fact is that traditional media are increasingly losing relevance. Previously reliable TV viewers are increasingly turning to streaming offerings such as Netflix, Amazon Prime Video & Co. Added to this are declining print circulations and the gradual redistribution of marketing funds from classic to digital media.
Improvisation and innovation are needed in this industry to remain relevant for shaping public opinion.
2. Adapt traditional business models and processes
Hardly any other industry has to reinvent itself as quickly as the media and publishing industry. The reason for this lies in the high pace of technical and content-related developments, which influence all stages of the value creation processes.
Compared to Google & Co., media companies therefore often reach their limits in the areas of innovative ability and willingness to innovate.
Traditional business models, which consist of sales revenues plus advertising income, are becoming increasingly problematic. Due to digitalization, these sources of revenue are falling drastically in some cases. This is compounded by falling advertising revenues in the case of print media.
In most cases, the rising advertising revenues from digital projects cannot compensate for this loss. Innovative ideas for marketing and sales are therefore essential.
3. Automation of tasks
Consequently, the digital transformation brings with it a multitude of data that must be linked. Open programming interfaces, also known as APIs, which link the multitude of data and enable connection to different systems, play an important role here.
In order for media offerings to remain connectable in the future, these programming interfaces must be offered and the connection to different systems must be made possible in order to allow the free flow of data to the various organizations in the industry.
This is also accompanied by the participation and sharing of new partners in digital ecosystems and the dynamic integration of ideas. In addition, the emergence of IP-based and broadband Next Generation Networks is forcing a disruption of existing structures, models and offerings.
All these changes are also transforming the profitability of individual value chains. IT expertise is becoming increasingly important and activities can be performed faster, more cheaply and more accurately.
4. Adaptation of mentality and corporate culture
Digital transformation is not a topic that exclusively affects technology or IT departments, but the company as a whole. From this perspective, it is important as a company to bring about a change in mentality and corporate culture.
This includes finding out what the readiness to embrace digital transformation is like. Where can resistance be expected? And how can we win over stakeholders – especially employees – for these transformation processes?
Digitization requires systematic change management that not only ensures a smooth transition to new structures and processes, but above all picks up employees and actively supports them.
Range of application of questionnaires at media companies
Decisions don’t have to be made intuitively or from the gut. Use surveys to look into the minds of your employees, viewers, listeners and readers and make promising decisions based on feedback.
Measure customer satisfaction
Would you like to know how satisfied your customers, consumers and subscribers are with the content, services, rates, etc. you offer? What needs and expectations do they have? You can use customer surveys to find out. From answers you get valuable optimization potential, you can strengthen customer loyalty and boost revenue growth.
Optimize workflows
Whether it’s a contact form, order form, newsletter subscription, registration form or any other form… With online questionnaires as digital forms, you can create a modern experience and efficiently improve work and administrative processes by linking easyfeedback to your tools and apps.
Generate leads
Integrate surveys on websites, offer interactive quizzes or create great competitions. Online surveys are a creative and entertaining way to give new ideas to new customer acquisition.
For example, test the expertise of your (potential) customers in a fun way and get an overview of the current status within the customer journey.
Create question-and-answer games to display suitable content to users based on their answers, or use competitions for reader and user retention.
Get to know the target group
You want to know what your listeners, readers and TV viewers like, expect or desire? With an analysis of your target group, you can get to know them better. You can adapt or expand content and offers, as well as meet requirements in a targeted manner.
With customer surveys, you get more in touch with your readers, listeners or viewers. Get valuable feedback from them and lay the foundation for long-lasting customer loyalty.
Advantages of surveys with easyfeedback
Surveys with easyfeedback help you with the digital transformation of your media company. Create customer and employee surveys in no time at all, support workflows with digital forms or promote new customer acquisition with a digital quiz.
- Agile and flexible usage
- No training - start immediately
- Real time results
- Optimized for any device
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