Successfully direct the future of your sports club with surveys

Successfully direct the future of your sports club with surveys

Sports customers VfL Wolfsburg
Sports customers Kölner Haie
Sports customers VfB Stuttgart
Sports customers Borussia Dortmund
Sports customers 1. FC Köln
Sports customers Deutscher Tennis Bund
Sports customers FC St. Pauli
Sports customers Eintracht Braunschweig
Sports customers Hamburger SV
Sports customers Greuther Fürth
Sports customers SK Rapid Wien
Sports customers Eisbären Berlin
Sports customers Borussia Mönchengladbach
RedBull Salzburg
FC Basel

Professional clubs in a wide range of sports have already recognized the potential of surveys to defy organizational, sporting and economic challenges.

Challenges of sports clubs

Never before has the aspect between tradition and commercialization been in conflict as it is today. Many fans are often against the commercialization of sports. However, you as a sports club know that it is not possible to keep up with the increasing sporting as well as economic competition without commercialization. Therefore, the constant challenge is to act between tradition and commercialization and to build the bridge.

 

The central success factor of a club is the satisfaction of its fans and members. On the one hand, this is strongly influenced by the club’s sporting success, but also by activities that strengthen the closeness to the sports club. Classic and creative customer loyalty measures control the perception of the club. With an “open ear” in direct dialog, voices and impressions become visible and provide the necessary feedback to adapt to the needs of fans and members.

Whether volunteers or permanent staff, athletes or coaches, professional sports clubs are also employers with reputations and must look after the daily well-being and satisfaction of their employees. This is an additional challenge on top of the sporting and financial ones.

The goal of most clubs is to generate revenue in order to ensure sporting as well as economic success. This only works if the company, from club management to the team, from recruitment to marketing, operates uniformly and smoothly. As a professional and economically operating sports club, day-to-day business and work processes should be constantly re-evaluated and optimized in order to achieve economic goals.

Changes within the organization, the strategy or the innovation are always part of economically operating companies. These changes in developments, which arise for example through digitalization or globalization, are unavoidable and continuously offer the opportunity to adapt.

Economically operating sports clubs have to undergo the change step by step in order to keep up with the new challenges that the market offers. As an active player in the economy, you should constantly decide which digital strategy to pursue in order to change processes and structures.

Digitalization is also a continuous and important topic for you as a success-oriented sports club. Whether for relieving and optimizing administrative processes, securing stadium operations, attracting and retaining members, or expanding and improving the range of sports on offer.

As in other sectors of the economy, competitive advantage in professional sports can come from innovation. This can be achieved, for example, through new business models that are close to or outside the core business, or through technological innovations that improve the way players are developed and coached.

Range of application of questionnaires in professional sports

Decisions don’t have to be made intuitively or based on gut instinct. With the help of surveys you get access to the opinions of your fans, partners and employees and can make successful decisions

Use surveys to ask about the satisfaction of your fans

Fan surveys

Use surveys to find out how satisfied your fans are, for example, about their last stadium experience, customer service, or the apps and online services you offer. Invite fans to vote on specific club-relevant topics or use fan surveys to identify potential for improvement in various areas. With digital feedback forms from easyfeedback, there are no limits when creating surveys.

Strengthen employee satisfaction and improve the working atmosphere

Employee surveys

Strengthen employee satisfaction, improve the working atmosphere, and promote further training with the help of surveys. With regular surveys, you receive valuable feedback from your employees and discover potential for improvement within the organization, personnel development, health promotion and other areas.

Support player development actively and qualitatively with questionnaires

Surveys as part of player & team development

You can actively support player development in the youth and senior levels in terms of quality with questionnaires. For example, coaches and trainers can ask players at the beginning of the season about their personal goals and development aspirations for the coming season.
Also, impressions and feedback from the players can be gathered after each training day or week in order to promote the development of the players in a targeted manner.

Convert surveys to digital forms

Surveys for administrative activities

Convert surveys to digital forms. Versatile for ordering from your online store, registering online for the Kids Club, purchasing and refunding tickets, or simply registering online for stadium tours. There are no limits to creativity.

Advantages of surveys with easyfeedback

Advantages of surveys with easyfeedback

Invite your participants, whether fans or partners via email invitation, social media, or your own website, and get deep insights into the results through filters, charts, and tables.

You too can rely on surveys with easyfeedback, just as other associations do.