Exceed expectations and wishes of customers, guests and employees with targeted questionnaires
Hoteliers, restaurateurs, travel and leisure operators have realized that surveys can help them to get to know employees, customers and guests better. By identifying needs, the working atmosphere is optimized, offers are improved and services are further developed in a customer-centric way. An added value for the tourism industry.
Challenges of the tourism and catering industry
1. Digitalization and technology trends
The invention of the Internet and the resulting digital business models have also fundamentally changed the tourism industry.
According to a german study by the federal government’s Competence Center for Tourism, one of the biggest challenges facing the tourism, accommodation and hospitality industry is the recruitment and development of staff and skilled workers, as well as digitalization and transformation.
More and more private households are comparing prices and conveniently booking their travel online. In 2018, the online travel market turned over around EUR 586 billion and is set to rise to around EUR 710 billion by 2023. This development poses challenges for classic travel agencies in particular.
The hotel and catering industry is also undergoing change due to new technologies and increasing digitalization.
From reservation to payment, every contact with the guest can be made digitally through online services. Administrative processes can be streamlined and automated through suitable IT systems. For many restaurateurs and hoteliers, the challenge lies in the high investment costs, lack of knowledge and complexity of the ever-changing technology. Start small and don’t think too complex. Online surveys are cost-effective and can be used as more than just a method to get feedback on a specific survey topic. Think ahead and turn surveys into standalone forms, for example, to automate the collection of data and share it in a targeted way to reduce labor and administrative overhead. Forms in the form of a questionnaire open up many possibilities.
2. Marketing and sales
As competition increases, so do the offers. Dozens of travel portals lure travelers with bargains. Restaurants and hotels are trying to attract and retain customers and guests with new ideas and concepts. The difficulty lies every day in the question of how to win customers and guests in the future?
Are online reviews and recommendations new channels that increase customer acquisition? Is strengthening the trustworthiness of the offered travel portal or travel agency a decisive factor for more customers? Should traditional advertising (flyers, posters, radio spots, etc.) or digital advertising (social media, email, banners and ads, etc.) be preferred? Can the use of new methods help to get more customers and guests?
There are many ways to attract customers. The right strategy will help you stand out from the competition.
3. Shortage of personnel and skilled workers
For several years now, the hospitality industry has had increasing problems finding good skilled workers. This circumstance will not change easily.
Make the industry and yourself more attractive as an employer.
4. High demands of guests and travelers
The demands of customers are increasing and this preferably at low prices. This is exactly the problem that is encountered in some industries today. Many guests want flexible arrivals and departures in hotels, a rich breakfast buffet or various sporting activities and wellness offers at favorable conditions. The demands are growing more and more due to increasing prosperity and intense competition. This presents tour operators, hoteliers and restaurateurs with new challenges every day.
Range of application of questionnaires in tourism and gastronomy
Surveys can help you address industry-specific challenges. For example, use a survey to learn how you can introduce travel and online booking service and develop it in a customer-centric way. Ask hotel and restaurant visitors how the service can be expanded and improved.
Determine customer and guest satisfaction
Get insight into the satisfaction of your hotel and restaurant visitors with questionnaires and learn how high the customer satisfaction and recommendation rate is. Based on the answers, you can take targeted measures and try to exceed the expectations and satisfaction of your customers and guests on their next visit.
Increase employee satisfaction and employer attractiveness
Make the hotel and catering industry attractive again for young talents and strengthen the employee satisfaction of the existing staff.
Improve the working atmosphere, promote education and health and create additional benefits with regular feedback from your staff.
Optimize online services, platforms and websites
Check offered (online) services, platforms and websites for user experience at regular intervals and constantly develop them further for an improved user experience.
Improve offerings and service quality
Create enticing offers based on your customers’ interests and improve your services. Use surveys to identify and establish customer needs.
Advantages of surveys with easyfeedback
With easyfeedback, create questionnaires with an individual design quickly and easily without prior knowledge to determine the expectations and needs of employees, customers and guests. Measure customer satisfaction and integrate digital questionnaires as forms into your workflows or improve the working atmosphere.mens. Create customer and employee surveys in no time, support workflows with digital forms or promote new customer acquisition with a digital quiz.
- Agile and flexible usage
- No training - start immediately
- Real time results
- Optimized for any device
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AlexA Seniorendienste GmbH
Avosax GmbH
