Market research and data protection at easyfeedback

In the context of market research, it is not unusual for personal data to be regularly collected and processed, such as demographic characteristics or purchasing and consumer behavior. 

Above all, this information helps companies to better adapt advertising and marketing strategies to the target group, to (further) develop products in line with the market, or to reduce the risk of decision-making due to incorrect assessments.

It is therefore all the more important that the collection and processing of this personal data is, on the one hand, secure and, on the other, subject to data protection regulations.

As a survey tool that can be used for online market research, easyfeedback offers data protection made in Germany. We want you to use easyfeedback without having to worry about data protection.

With our German servers, certified IT security, and GDPR compliant online questionnaires, we have everything you need to best implement your market research project using surveys. What’s more, every participation in market research surveys with easyfeedback is 100% technically anonymous.

Oh, and easyfeedback is also the only German survey tool to be certified by the TISAX automotive industry association.