Questions & examples for a market research survey
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With a well-constructed market research survey, you gain valuable insights that serve as a decision-making basis for recommendations for action. Therefore, the questions should be chosen carefully. The number of questions also plays a role in terms of the quality of the feedback. If the survey becomes too long, the motivation of the participants to answer it decreases.
Below you will find different survey templates with questions that fit the topic of the survey. Just take a look at our suggestions and adopt either the complete template or only the questions that suit you for your market research survey.
Target group analysis
How well do you already know your customers? The demographic characteristics of your customers are important, but only one component of many. Would you like to know more about the target group? Segment them according to certain characteristics?
With information about needs, interests, desires, values and leisure behavior, you can make products and marketing strategies even more suitable.
Content:
• Online preferences
• Private leisure time activities
• Professional context with preferences
• Customer characteristics
• Different target groups
Targets:
• Conduct analyses
• Define and reach target groups
• Align target group marketing more effectively
• Segment and target customers
• Create personas of typical customers
• Detailed target group definition for innovations
• Attract additional customers
Competitive analysis
Both for start-ups, to strengthen your own employer brand or to open up new markets, competitive analysis helps you to make decisions based on a good foundation of data and information in order to minimize decision risks and ensure the success of your measures.
Content:
• Query on personal impressions of the last shopping experience
• Evaluation of important aspects of the industry
• Identify and recognize market competitors
• Identify reasons for shopping with competitors
• Inquire about potential for improvement
Targets:
• Analyze competitor situation and market area through market research
• Quickly uncover process-related performance deficits
• Identify own scope for action and opportunities
• Identify potential trends at an early stage
• Develop entrepreneurial strategies accurately
• Strengthen own competitive position sustainably
Market and product research
Would you like to know how the market and the players involved behave or what the customer wants before launching your product? A systematized customer survey based on market analyses, prototype tests or drafts can provide you with the insights you need to gather information and knowledge relevant for decision-making.
Content:
• Do customers like the product
• Would customers be willing to pay a profitable price
• Is a profitable offer even possible
• Which design do customers like better
Targets:
• Present marketable products
• Faster achievement of the product-related break-even point
• Longer product life cycle
• More satisfied customers
• Market research for new product ideas
Product optimization
Your product is doing well but no longer growing? You want to look at the background? In order to stay one step ahead of the competition, product optimizations may become necessary.
Customers know their own needs best. Ask customers for suggestions and feedback to optimize your product in line with the market. The next innovation is already waiting – maybe even in your survey results!
Content:
• How do customers use your products
• Which usage wishes exist
• Suggestions for improvement
• Determine customer expectations and needs
Targets:
• Meet customer needs
• Achieve customer loyalty
• Create innovations
• Optimize products
• Strengthen market position
Markenbekanntheit messen
How is your brand perceived? How do the perspectives of regular customers and first-time buyers differ? Customers can be attracted to different aspects of a brand.
Brand strength and customer loyalty are equally influenced by the perception of a brand. Determine brand awareness among your target groups and customers.
Content:
• Direct feedback on brand strength
• Are customers more attached to the corporate brand or product brand
• Is your brand perceived more soberly or emotionally
• What attributes does your brand possess in the perception of customers
• Which attributes shape brand awareness
Targets:
• Place products systematically
• Identify exploitation and development potentials
• Steer product development
• Strengthen brand awareness
• Further develop brand strength
Can’t find a template that fits? Check out our survey templates for more examples.
Further information
