Webinar recording

How CX managers design smart customer surveys and create the ideal questionnaire.

Moderator

Bestselling author Jens Jacobsen

Jens Jacobsen is a long-time UX consultant for web and app projects,
CX expert as well as bestselling author of the successful guidebook
“Practice Book Usability and UX”.

What you'll learn in this webinar:

- Practical tips for designing customer surveys
  Learn how to determine the target group and sample, determine topics, define objectives and plan the process in the course of survey design.

- Best practices for developing questionnaires
  Best practice tips on questionnaire design and structure, ideal question order, question wording, and selecting appropriate question types.
- Critical success factors of a customer survey
  We talk about typical mistakes you should avoid when conducting surveys and which approaches we recommend instead.