Let’s start from the beginning:
What does lead generation mean?
Put simply, lead generation refers to the collection of contact details from potential customers.
A prospect becomes a lead when they meet the criteria specified by the company.
Leads are important for achieving a company’s goals, such as selling enough products or services to generate revenue.
But how do I get hold of this valuable contact information?
One of the most common methods is to acquire new customers via newsletter registration.
But even here, there are different ways of addressing your customers. Let’s look at a small example:
Option 1: “Subscribe to our newsletter!”
OR
Option 2: “Subscribe to our newsletter and receive monthly insights from Dennis on how to conduct even more successful surveys.”
Which option would you be more likely to sign up for the newsletter?
Since you don’t take your data lightly, you’ll probably check very carefully who you give your data to and only give it out if you can get added value from it.
If Dennis’ insights sound exciting to you, you’ll probably choose option 2 and ignore option 1.
And that brings us right to the heart of the matter, because lead generation is nothing more than a deal with your prospects and is therefore always linked to a value proposition.
I give you something you need and in return I get something I need, namely your contact details.
With easyfeedback, for example, you can only use the tool after registering with your name and email address.
In return for providing their email address, customers can then create surveys to their heart’s content.
In addition to newsletter registration, classic methods of acquiring new customers include creating white papers for download.
The documents made available for download contain interesting industry knowledge, for example. Online training courses or demo events are also an effective equivalent here.
Even though traditional methods of acquiring new customers have proven themselves over a long period of time, new and creatively packaged deals for lead generation are always worth a try.
Ideally, this should be an idea that generates positive buzz and sticks in people’s minds.
We’ve come up with something: a quiz for lead generation
Let’s imagine a fashion store that specializes in selling men’s shirts.
The retailer operates an online store on its website where it sells its shirts.
The store is clearly laid out and appealing, with all shirts sorted by categories such as size, collar size, pattern, and style. So far, so good.
The fashion store now wants to generate leads in order to offer its prospective customers a personalized service. Until now, the store operator has been using a survey that simply asks for the customer’s email address at the end.
This works quite well, but it’s not creative enough for him. After all, his shirts are not off the rack, and he wants to emphasize this even more.
The goal is therefore to package lead generation in a more creative way.
And this is where insight comes into play:
How about a quiz for visitors to the online shop?
To do this, we first put forward a hypothesis:
Want to change your style? Then let’s find out together where the journey should take us.
The survey can then be structured in such a way that the prospective customer’s current preferences are asked first.
Namely, how they wear their shirts, on what occasions they wear them, and whether they tend to combine shirts with jeans for a casual look or with a suit and tie for a more formal look.
The user is guided through the quiz, the suspense builds, and shortly before the result is revealed, the user is asked to provide their email address, with the note that the interested party can then be recommended additional shirts tailored to their preferences.
Since the participant is now so interested in the topic of makeovers and is excited about new look inspirations, they will provide their email address and the shop will have generated a new lead.
They will then be presented with the results based on their answers and have the opportunity to shop for the look immediately.
It’s that easy!
A quiz is always playful and fun to participate in.
This makes it stand out from the crowd and ensures that your customers will remember it for a long time to come.
You can use this advantage to inspire your customers.
Of course, the example chosen can be adapted to any other business.
Why not give it a try with easyfeedback, create your quiz to generate leads, and surprise your prospects with something new.
So, that was our insight for today. We hope you enjoyed it and that we were able to inspire you to try something new.
Always remember: Lead generation is a deal with your prospects.
Offer them something interesting, added value they can’t refuse, package it in an exciting way, build a compelling story around it, and chances are good that your lead generation will lead to the success you envision.
More about lead generation
- Lead generation – the deal with your prospects
- Why customer win-back is important
- The 5 phases of customer win-back
- Customer win-back: Strategies and success factors
- Customer win-back: Successful practical examples from the business world
- Successful customer win-back: The best tips
- Creative and interactive lead generation with an online quiz
