A different approach to customer acquisition? How about a creative online quiz

Generating new customers doesn't always have to be done by phone or form. A quiz can do it too. Try it out!

“Identifying customer needs is an essential part of our business. easyfeedback accompanies us for many years as a loyal partner in this task. We particularly appreciate the intuitive usability of the survey tool as well as the professional support.”

Franziska Becker
Guild Lead User Experience Research

“We use easyfeedback for internal and external surveys – fast, comfortable and really easy! Straightforward and cordial support can always create a smile. We really appreciate the permanent development of the platform.”

Jennifer Fischer
Guest & Competitor Insights Analyst

Content and targets of this customer acquisition template

Customer acquisition, the supreme discipline for marketing and sales. Because the acquisition of new customers and the sale of products and services are important for companies to be able to exist and grow in the long term.

Even though there are now common methods of persuading new customers to make a purchase, these do not always have to be clumsy and expensive, for example by using telemarketing, acquisition by mail or acquiring customers via partner companies.

An online quiz can also provide a way to attract new customers to your products and services in a fun and creative way. Likewise, it offers you the opportunity to stand out from the crowd. If you excite potential customers, they are more willing to give you the information you need about themselves.

For example, use the quiz to query customers’ knowledge, lead website visitors directly to the products they are looking for, or get to know them better by asking about their interests. A quiz can be a real traffic booster especially for websites and online stores!

Open example

Content:

• Getting to know potential customers better
• Query about interests & preferences
• Query on e-mail address
• Forwarding to the appropriate products

Targets:

• Attract new leads in a creative way
• Get to know interests & preferences
• Automatically transfer information to CRM system
• Increase sales

Data privacy protection „made in Germany“ (GDPR)

Anonymity functions for open feedback

Almost everything about customer acquisition with a quiz:

1. What does new customer acquisition mean?

New customer acquisition includes all entrepreneurial and strategic measures to acquire new customers and thus generate sales. A distinction is made between cold and warm acquisition:

Cold acquisition: In cold acquisition, potential customers are to be acquired who have not yet had any point of contact with the company or the products and services offered.

Warm acquisition: In warm acquisition, potential customers are to be won who have already come into contact with the company and its products and services, but have not yet become a permanent customer.

2. What are the options for acquiring new customers?

There are many ways to generate new customers these days. In addition to the classic methods used before the age of the Internet, there are also Internet-based options. Below we have listed some of the ways to acquire customers:

Personal sales through consultation
Telemarketing
Letter mail
Trade fairs & networking events
Acquisition through partner companies
Referral marketing
Email marketing and newsletters
Social media marketing
Search engine marketing
Display of paid advertisements
Quizzes and competitions

3. What are the advantages of a quiz for new customer acquisition?

Through the playful and creative use of a quiz, you can inspire customers with an individual design and the use of different media. It can be used in a variety of ways, for example, to test interests, to test knowledge, to pre-qualify leads, or to redirect customers to product pages in the store. It can also be placed on the website or in social media.

4. Where could I use the quiz for lead generation?

There are several possibilities here. For example, you can embed the quiz on your own website, in the online store or on social media. But you can also embed the participation link to the quiz as a QR code in print advertising or presentation materials, or you can include the quiz in your newsletter.

5. How can I use easyfeedback to create my quiz for new customer acquisition?

It’s very simple. To do so, follow the steps below:

1. Register for free at easyfeedback.
2. Start with a new survey or adapt our template to your needs.
3. Build the survey using the questionnaire editor.
4. Give the survey your own visual touch with our layout configurator.
5. Activate the quiz function in the settings. The questionnaire will be converted into a quiz.
6. Set the result calculation (correct answers or individual point system)
7. Integrate the lead generation quiz where you need it after publishing.

That’s it.