About easyfeedback – Customer surveys
For which type of customer survey is easyfeedback the right provider?
Are you looking for a customer survey tool that’s both easy to use and feature-rich, and that integrates seamlessly into your online store or workflows? Then easyfeedback is the right choice for you.
easyfeedback offers many features designed specifically for quick post-purchase feedback or for complex surveys to evaluate needs, products, and services.
Below, we’ll show you where and how you can use easyfeedback to optimize the customer journey, what benefits we offer, and when we might not be the right partner for you.
Pro easyfeedback
- German provider fully compliant with the GDPR, with servers located in Germany, certified to TISAX and ISO 27001
- From simple forms to complex surveys
- Easy integration without an interface
- Modern, customisable design for mobile and desktop surveys
- Suitable for customer feedback, whether brief or detailed
- Questionnaires for: NPS surveys, customer satisfaction, needs analysis, thank-you pages, service quality, product reviews, website feedback and much more.
- Free trial
- Initial project support
Contra easyfeedback
- There is no 100% integration with shop systems. Customer and order data must be set via parameters in the survey link
- The free plan offers only limited features
- No transfer of star ratings to, for example, Google or a shop system
Full process integration without an interface
Full process integration without an interfaceaWhat may sound like a contradiction is actually a key selling point for easyfeedback. You can integrate all surveys and features without the need for an interface. This means you don’t have to allocate any extra internal resources to integrate easyfeedback into your processes.
With a simple copy-and-paste link or HTML code, you can easily place the forms and surveys exactly where you need them:
Thank-you page in your online shop: For quick feedback immediately after a purchase, simply embed the easyfeedback survey into your website using an iFrame. With the right design, the survey looks as though you developed it yourself and fits in seamlessly.
Email → Newsletter: For a quick transactional invitation to provide brief feedback, we provide ready-made HTML code that you simply need to insert into your email or newsletter. This displays the first question from the questionnaire directly in your email, where it can be clicked on.
Email → Workflow: You have defined a process within the customer journey where you wish to communicate with your customers via email and gather feedback. Simply copy the survey link and insert it into your workflow. And to personalise participation, add parameters from your CRM system to the link, thereby achieving full integration without the need for an interface. It couldn’t be simpler.
Traditional questionnaire design or conversational design
Depending on the type of survey – whether it is conducted shortly after a purchase or as part of a customer satisfaction survey – the design of the survey is crucial.
For short, quick questions, a conversational design is important, where respondents answer in a light-hearted manner and the system automatically scrolls from question to question. This makes answering the questions feel more like a game than a questionnaire.
However, if you wish to send out a more comprehensive and complex customer satisfaction survey, you’ll need a more traditional questionnaire structure, where you can apply logic and branching based on respondents’ answers.
Both options are possible with easyfeedback. Our SurveyEngine has been developed for both use cases, giving you the flexibility to create interactive and customised questionnaires tailored to the situation.
Creating incentives with vouchers
As well as the individual questionnaire, easyfeedback also allows you to offer incentives to boost the response rate. With the voucher feature and the automatic sending of confirmation emails, you can increase the response rate and, as a result, receive more comprehensive feedback.
From text analysis to AI analysis and in-depth statistical evaluations
The biggest advantage of easyfeedback over smaller feedback providers lies in the analysis of the data. Whilst other providers only offer you simple charts and cumulative figures, with easyfeedback you get expert analysis.
Using our analysis tool, we provide you with an analysis of free-text responses within seconds, create a SWOT analysis to help you improve your market position, clearly highlight your strengths and weaknesses, and provide you with recommendations for action so that you can implement measures straight away.
And to communicate these insights and analyses internally, our dashboard tool allows you to share reports easily – without having to distribute the results manually within your organisation.
Costs – how much does an employee survey with easyfeedback cost?
The cost depends on the number of participants per survey and the level of support you wish to receive with the analysis.
€39 per month or €390 per year – Starter plan
The Starter plan is a great way to get started. For a small budget, it allows you to invite up to 500 customers to take part in your survey. With the Starter plan, you can also conduct an unlimited number of surveys and have access to the Basic features for filtering and exporting results in the analysis section.
€790 per year – Business plan
The Business plan offers you even more benefits. Firstly, you can send automated emails following the survey, and secondly, up to 5,000 customers can take part in a survey.
You also gain access to the ‘Comparisons’ feature in the analysis section. This allows you to compare individual time periods, customer groups or response patterns at the click of a button and gain in-depth insights.
€1,759 per year – Professional plan + Result STUDIO
For a comprehensive and automated analysis of customer feedback, the Professional plan with Result STUDIO is the best choice. Up to 25,000 customers can take part in a survey – this limit can be removed if required – and the results are analysed automatically.
This provides you with comprehensive text analyses, SWOT analyses, recommendations for action and digital dashboards. The benefit for you lies in the time saved, without any manual effort on your part.
And with the additional licences, you can also use easyfeedback for other purposes, such as staff surveys and the like.