Your website is looking great. Corporate identity has been implemented thoroughly. It seems perfect. And how about the customers experiencing it?
Do customers really see the things you would like them to? Customers tend to interpret things their own way.
Is your page too complex or too simple? Are visitors digital natives or strangers to the web? Find out with a little survey.
• why is the customer on the page
• what are his aims
• is the customer looking for something or just comfortably taking what is available
• would customers like more or less options
• fulfill customer needs
• improve efficiency
• spend budgets wisely
• make corporate identity and message really strike out