What should you do if a customer suddenly cancels? Ask for more information!?

Inquire-the-reasons-for-termination-from-customers-with-a-survey

Use our template to uncover the reasons behind customer churn and identify opportunities for improvement to enhance the customer experience and strengthen long-term customer relationships.

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“Identifying user needs is at the heart of our business. easyfeedback has been helping us with this task for several years now. We particularly appreciate its intuitive usability and professional support.”

Franziska Becker
Guild Lead User Experience Research
TUI ist begeisterter easyfeedback Nutzer

“We use easyfeedback for internal and external surveys—it’s fast, convenient, and easy! The uncomplicated and friendly support puts a smile on our faces, and we are delighted with the continuous development of the platform.”

Jennifer Fischer
Guest & Competitor Insights Analyst

Why collect customer feedback after they cancel their subscription?

While a customer’s decision to cancel is regrettable, it offers valuable insights for preventing future churn.

Every cancellation has the potential to reveal weaknesses in your service or communication.

By specifically asking about pain points along the customer journey, you can use the feedback to strengthen existing relationships and identify potential issues early on.

There may also be circumstances under which the customer would be open to doing business with you again.

However, if you ignore the customer feedback from the questionnaire and fail to gather specific information about their reasons for leaving, you risk leaving critical weaknesses undetected and continuing to lose customers due to the same issues.

Take this opportunity to secure your customer loyalty in the long term.

Contents of the template:

  • Affected products / contracts
  • Specific reason for cancellation
  • Willingness to return
  • Likelihood of recommendation

Objectives of the survey:

  • Identify common reasons for cancellation
  • Improve your offering
  • Win back customers
  • Identify issues in your current portfolio

Helpful features for the survey:

  • Survey options: Anonymous, partially anonymous, personalized
  • Invitation options: Link, email, QR code, and more
  • AI analysis of results, including recommendations for action
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Anonyme Teilnahme an Umfragen

Anonymity function for honest feedback

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