Do you know your customers well enough? Demographics are just part of the humans behind the buyers. Would you like to know more? Well, leisure activity preferences might already be a good start.
Knowing where and when you can address customers without disturbing them will be an advantage. Buyers will like the better placement of information at the right place ant time.
• online preferences
• leisure time favorites
• profession based factors
• customer needs
• target groups
• draw conclusions
• define your targeted customer groups
• address customers in different ways
• create “personas” of typical customers
• innovations your target group likes