Adjust your marketing strategy according to your target group and attract more customers

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Find out about interests of your target groups. Knowing their favorites will help you to improve your strategy. Get a headstart with this ready to use and customizable template.

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"Identifying customer needs is an essential part of our business. easyfeedback accompanies us for many years as a loyal partner in this task. We particularly appreciate the intuitive usability of the survey tool as well as the professional support."

Franziska Becker
Guild Lead User Experience Research

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Guest & Competitor Insights Analyst

Content and targets of this template

Do you know your customers well enough? Demographics are just part of the humans behind the buyers. Would you like to know more? Well, leisure activity preferences might already be a good start.

Knowing where and when you can address customers without disturbing them will be an advantage. Buyers will like the better placement of information at the right place and time. You might even find completly new ways to reach your customers.

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Content:

• online preferences
• leisure time favorites
• profession based factors
• customer needs
• target groups

Targets:

• draw conclusions
• define your targeted customer groups
• address customers in different ways
• create 'personas' of typical customers
• innovations your target group likes

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