Analyze the shopping behavior of your customers with a survey

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Content and targets of this consumer behavior template
Why is the analysis of purchasing behavior more important than ever?
Inflation, pandemics and changing life situations make it essential for companies to understand the changes in people’s buying behavior. This is the only way they can remain successful when responding to these changes.
But what is the best way to identify changes in purchasing behavior?
A survey is the best way to record and analyze customer purchasing behavior.
Through targeted analysis, companies can gain valuable insights and adapt to the purchasing behavior of consumers.
The data obtained can be used to highlight trends, determine customers’ willingness to switch and identify needs. Marketing campaigns can then be set up on this basis and the right target group addressed.
We have developed a survey template to help you analyze your customers’ purchasing behavior. Try out the template and adapt it to your needs.
Content:
• Questions about buying habits
• Questions about purchasing decisions
• Reasons for changes in purchasing behavior
• Demographic questions
Goals:
• Understand customer buying behavior
• Discover trends & needs
• Identify customers’ willingness to switch
• Adapting strategies

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