Collect demographic data with an online questionnaire
Use demographic data to find out what characteristics a particular group of participants has in order to better interpret the results of your survey.
“Identifying customer needs is an essential part of our business. easyfeedback accompanies us for many years as a loyal partner in this task. We particularly appreciate the intuitive usability of the survey tool as well as the professional support.”
Guild Lead User Experience Research
“We use easyfeedback for internal and external surveys – fast, comfortable and really easy! Straightforward and cordial support can always create a smile. We really appreciate the permanent development of the platform.”
Guest & Competitor Insights Analyst
Content and targets of this survey template
How old are you? Where do you live? What is your professional situation?
These and other demographic questions are asked very often in surveys, but why?
Simple. Demographic data gives researchers the ability to get a picture of your survey participants and group them according to certain criteria. They also help you better interpret survey results in terms of participant demographic characteristics, allowing you to identify certain patterns in responses.
For example, if you are conducting a survey on product design, you can use demographic data to identify the different needs and views of, for example, male from female or younger to older participants.
Content:
• Gender question
• Question about nationality
• Question about residency
• Question about age
• Question on marital status
• Question about education
• Question about occupational status
Targets:
• Gain a more comprehensive picture of the participants
• Grouping of participants
• Deeper understanding of response behavior
• Better interpretation of results
• Recognition of patterns and trends
Data privacy protection „made in Germany“ (GDPR)
Anonymity functions for open feedback
Almost everything you need to know about demographic data
1. What is demographic data?
Demographic data, also known as sociodemographic data, is the collection of general information about a specific group of people, such as age, gender, place of residence, marital status and more.
This data is usually collected through direct questioning, for example, via a survey in market research, and is intended to help companies strategically target the group of people or target group.
2. What are sociodemographic questions?
Sociodemographic questions ask about specific characteristics of a person, such as age, nationality, occupational situation and more, in order to group respondents after evaluation.
3. What are sociodemographic characteristics?
Sociodemographic characteristics include, for example, information such as age, gender, nationality, education, religious affiliation, employment situation, marital status, household and more.
Ultimately, any information that helps describe and group a group of people in detail and realistically.
4. Why ask for demographic data in the questionnaire?
Demographic data helps one to properly interpret the results of a survey as well as identify trends or certain patterns.
Let’s take the example, you want to use a survey to find out whether a certain target group likes a product. It turns out that younger people are more likely to like the product than older people. Similarly, it turns out that younger participants would use the product differently than older ones and therefore find the price expensive.
So this and other demographic information helps researchers understand why one group of participants feels differently about the research topic than the other.
You are in professional company
easyfeedback welcomes more than 740.000 participants per month!
