Target your marketing strategy even more specifically to your target group and gain more customers

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With this ready-to-use survey template, you can identify your target group even more precisely, such as private interests in music or events.

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Content and targets of this template

How well do you already know your customers? The demographic characteristics of your customers are important, but only one component of many. Would you like to know more about the target group? Segment them according to certain characteristics?

With information about their needs, interests, desires, values, and recreational behaviors, you can tailor offers even more appropriately.

Find out with a market research survey where you can address your customers online and offline, whether opera or open-air, and what information is relevant for you. Use the insights gained to realign your marketing strategy and address them in the right place.


• Online preferences
• Private leisure time activities
• Professional context with preferences
• Customer characteristics
• Different target groups


• Conduct analyses
• Define and reach target groups
• Align target group marketing more effectively
• Segment and target customers
• Create personas of typical customers
• Detailed target group definition for innovations
• Attract additional customers

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