Evaluate the success of your trade show with feedback from your visitors
Our ready-made survey template helps trade show organizers discover potential for improvement and optimize processes to increase and secure the success of the trade show in the long term.
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Content and targets of this template to get trade show feedback
Phew, trade show over. Everything went smoothly and exhibitors and visitors seem satisfied. But is that really the case?
Perhaps there were problems and disruptions with the catering for the guests or the visitors had problems getting there due to the location of the trade fair or the parking situation was not designed for the number of participants. Or perhaps you were unable to meet the expectations of your trade show visitors, or the lighting and climate conditions in the building were inadequate.
These and other reasons can quickly lead to dissatisfaction among trade fair visitors. To make sure this doesn’t happen, online surveys are still the best way to find out what you can improve at your next event to meet visitors’ expectations and delight them with an exceptional experience.
Try it out. You’ll see how much more input and potential for improvement your trade show visitors can give you.
Content:
• Evaluation of the trade fair
• Inquire about reasons for participation
• Find out individual expectations
• Asking what was liked & what was less liked
• Inquire about willingness to recommend
Targets:
• Receive feedback on the trade show
• Inquire about reasons for participation
• Get to know the expectations of the participants
• Optimize the trade fair through participant feedback
• Information for planning the next trade fair
Data privacy protection „made in Germany“ (GDPR)
Anonymity functions for open feedback
Almost everything you need to know about trade fairs
1. What is a trade show?
A trade show is a temporary event where manufacturers and vendors present and sell their products and services to other interested parties.
Trade shows are a great way to attract new customers, refresh contact with existing customers, exchange information, and increase your own increase your level of awareness.
2. What types of trade shows are there?
Trade fairs are generally divided into consumer and trade fairs.
While a consumer fair is open to the public for all interested parties and usually refers only to a certain category of goods such as electronics or cars, the trade fair is usually only open to visitors who want to participate in the event for professional or business reasons. Usually, one needs a special kind of accreditation to gain access to the trade fair.
3. What distinguishes a good trade show?
Good trade fairs are characterized, first of all, by the fact that they focus only on a specific topic and, secondly, that the information needs of the trade fair visitor are fully satisfied at the end of the day. Nothing is worse for a trade fair organizer if visitors cannot derive any added value from the event. This kind of thing gets around negatively and can damage the event in the long run.
To prevent this from happening, as mentioned earlier, focusing on a theme is important. This theme focus allows the right exhibitors to be paired with the right visitors.
4. Why should I survey my trade show visitors?
If you want to plan a trade show or ensure the long-term success of your trade show, you should get feedback from its visitors and exhibitors. After all, they are ultimately the consumers of your event. They are the best judges of whether the long and hard work that went into planning and implementing your trade fair was successful or whether there is still room for improvement in certain areas.
It would be fatal not to ask for feedback from your visitors and exhibitors. On the one hand, this means that you will miss out on important information about what the participants of your trade fair would have expected, and on the other hand, ideas and suggestions for improvement, which, if implemented in a targeted manner, will lead to greater satisfaction and an enhanced user experience.
Always remember that an all-around good event spreads positive word. It’s the best and most cost-effective advertising for your trade show.
5. What questions can I ask my trade show visitors?
What you want to learn from your trade show visitors always depends on, what information you need. This means that you can’t make a blanket statement about what questions to ask in every survey about the trade show.
In the end, the goal of the survey also always determines what information should be asked.
However, to give you an idea of which questions might actually be important for your trade fair survey, we have listed possible questions below as inspiration:
• How did you become aware of our trade fair
• What made you decide to visit our trade fair?
• To what extent did your visit to our trade fair meet your expectations?
• Please rate …
• the venue?
• the parking situation?
• the registration process?
• the lighting conditions in the building?
• the selection of exhibitors?
• etc.
• How satisfied were you with the gastronomic offer?
• Would you visit our fair again next year?
• How likely is it that you would recommend our trade fair to a friend or colleague?
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