Identifying wishes and needs through a needs analysis

With this ready-made survey template, you can easily obtain specific information on various areas to find out the needs and wishes of your employees, customers and other target groups.

“Identifying customer needs is an essential part of our business. easyfeedback accompanies us for many years as a loyal partner in this task. We particularly appreciate the intuitive usability of the survey tool as well as the professional support.”

Franziska Becker
Guild Lead User Experience Research

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Jennifer Fischer
Guest & Competitor Insights Analyst

Why conduct a needs analysis?

A needs analysis is important because it helps companies to understand exactly what their customers and employees need.

By examining needs in detail, companies can ensure that they improve and adapt their products and services in a targeted manner.

This leads to more satisfied customers and more efficient work processes. In addition, a needs analysis enables companies to use their resources more effectively and make strategic decisions on a sound basis.

In short, it is crucial for companies to remain successful and competitive.

Create your own needs analysis now with our handy survey template.

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Content of the template:

• Identification of wishes
• Recognition of needs
• Insight into expectations
• Determination of needs

Goals of a needs analysis:

• Recognize and understand needs and requirements
• Optimize operational processes and use of resources
• Optimize the offer for the best possible conclusion
• Better forecast demand
• Develop effective targeting
• Promotes the development of new ideas and innovations

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Almost everything you need to know about needs anaylsis

1. What is a needs analysis?

A demand analysis is a procedure that is applied in many different areas and is used, for example, to determine the demand for goods, services or personnel in a specific period.

For example, in hospitals, a demand analysis is used to determine the number of hospital beds and medications. Within a manufacturing industry, the demand for raw materials is determined, which is required for production. The planning of personnel or training requirements are also examples of a requirements analysis.

2. Why is a needs assessment important and what are the benefits?

In materials management, requirements determination is one of the most important functions for ensuring that production runs smoothly. This involves determining the requirements for raw materials, consumables and supplies, as well as external construction materials and other parts.

In this area, the determination of requirements ensures that idle machines, which cost the company money, are avoided. The determination of exact demand figures and low inventory levels are significant advantages in this respect.

Personnel requirements planning is also an important aspect for companies and serves to better estimate future personnel requirements. The aim is to cover the personnel requirements and thus to achieve an optimal utilization. A distinction is made here between quantitative requirements (number of workers required) and qualitative requirements (skills of the workforce).

Targeted personnel requirements planning enables potential personnel bottlenecks to be identified at an early stage. This means that countermeasures can be initiated in good time and the company remains capable of acting. Measures to secure the workforce internally, for example through further training, can also be initiated thanks to sound personnel requirements planning.

Customer needs analysis is also an important form of requirements assessment.

3. How can surveys help me with a needs assessment?

You can use questionnaires for a needs analysis, for example, in the area of personnel development and further training. This will provide you with valuable information as to whether the personnel requirements match the workload or whether there is a need for further training on the part of your employees.

With easyfeedback you can easily create a needs analysis questionnaire. Use our needs analysis template or develop your own personal questionnaire.

4. What questions can I ask during a needs assessment?

First, determine what need you want to identify and then ask questions that will give you the information you need.

For example, if you want to inquire about the area of continuing education, you can ask the following questions:

What is your assessment of the quality of existing training?
Which training courses should we offer in addition to the existing ones?
How often would you take advantage of a further training measure?
Do you think it makes sense to cooperate with external institutions and why?

If you would like to review the current or future personnel requirements in a particular department, you can ask the following questions, for example:

How do you assess the staffing needs within your department/team?
How do you assess the current workload?
Will there be further staffing needs in the near future, for example due to retirement, termination or maternity leave?