Increase newsletter signups with online forms

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With this ready-to-use survey template, you can create a short newsletter signup form and place it on your website.


“Identifying customer needs is an essential part of our business. easyfeedback accompanies us for many years as a loyal partner in this task. We particularly appreciate the intuitive usability of the survey tool as well as the professional support.”

Franziska Becker
Guild Lead User Experience Research

“We use easyfeedback for internal and external surveys – fast, comfortable and really easy! Straightforward and cordial support can always create a smile. We really appreciate the permanent development of the platform.”

Jennifer Fischer
Guest & Competitor Insights Analyst

Content and targets of this template

The newsletter is a tool and important marketing channel for customer retention and activation. They increase sales and inform about new products. Use our survey template as a form for convenient and efficient newsletter signup.

A confidence-inspiring newsletter signup form reduces bounce rate. The first impression of the prospect is decisive, even when signing up for your newsletter.


• Collect necessary data
• Query interests
• Select desired product groups
• Include privacy notices and links
• Trustworthy newsletter registration


• Efficient newsletter signups
• Gain loyal subscribers
• Activate customers through newsletter
• Easily share newsletter signup
• Increase sales

GDPR compliant online surveys

Data privacy protection „made in Germany“ (GDPR)

Anonymity for participation in surveys guaranteed

Anonymity functions for open feedback

Almost everything you need to know about newsletter

A newsletter is an electronic circular that is created using an e-mailing program and sent to a group of subscribers. Depending on the purpose and goal, a newsletter can contain different content, such as information about new products, discounts and special offers, or promoting editorial articles and expert knowledge. How often the newsletter is sent depends on the purpose and goal, and can vary from daily to weekly to topic-dependent.

As part of the marketing strategy, the newsletter can be an important building block for achieving business goals, such as generating new customers or retaining existing customers over the longer term.

A newsletter is also a cost-effective method of addressing precisely those people who are concerned with your business without wastage.

In addition, you can tailor the newsletter directly to the needs of your subscribers via personalized content. Via included links, which lead the newsletter subscribers to further texts, you have the possibility to increase the traffic on your website as well.

The newsletter is a real all-rounder due to its flexibility – free thematic design options and free scheduling – as well as the possibility of success control by measuring key figures.

That depends entirely on what marketing strategy you are pursuing and what function the newsletter is supposed to have. Accordingly, the structure, content and visual design of the newsletter are based on its respective goal.

For example, if you have the goal of strengthening customer loyalty in order to bind your customers to your company in the longer term, you can communicate inspiring and helpful articles about the products and services you offer, in addition to referring to promotions, offers and discounts. You can also ask about your customers’ needs or satisfaction from time to time, for example by including a survey in the newsletter.

Another goal for using a newsletter could be to attract new customers. If, for example, people who are not yet customers have signed up for your newsletter via other marketing measures, you can use the newsletter to persuade them to make a purchase by offering attractive offers or by providing convincing information and content.

Furthermore, a newsletter does not always have to pursue a monetary goal, it can also be used to increase awareness of your own brand. To do this, you can make it particularly interesting for your subscribers by providing valuable tips and tricks on a specific day of the week, for example, on how to use products on offer. You can also use the newsletter to strategically build a brand or enhance reputation, for example, to communicate insight into a company’s social responsibility.

As you can see, a newsletter can be used in a wide variety of ways and, accordingly, achieve different goals. At the outset, ask yourself what function the newsletter should have in your marketing campaign, what the strategy should be, and what specific goal the newsletter should contribute to. This will make it a success.

The reason is simple. Unlike a standard form, which only asks for the e-mail address, a questionnaire allows you to ask further questions. This way, you can get right to the heart of your new subscribers and ask them, for example, about their interests or the reasons for signing up. This allows you to create the right content for your subscribers.

With a questionnaire, you can already make signing up for the newsletter an experience. Give your newsletter a visual and creative touch for an animating, interactive experience.

With a questionnaire tool like easyfeedback, you can also have the data from the subscription automatically transferred to your CRM system in use.

Sure. We have collected the following tips for creating & designing a signup form for you:

  • Make it easy to sign up
  • Don’t ask for too much data
  • Communicate what subscribers can expect from the newsletter
  • Ask about interests and the reason for signing up
  • Design the form creatively and use colors and fonts based on your corporate design
  • Include newsletter sign-up form on website and in emails
  • Consider legal aspects such as consent form and include privacy policy
  • Create an incentive to increase the sign-up rate, for example with a discount code

You are in professional company


easyfeedback welcomes more than 740.000 participants per month!