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A cultural analysis within a company offers numerous advantages that influence both its strategic orientation and daily interactions.
It reveals which values, norms, and behaviors are actually practiced and how employees think, act, and communicate.
This is particularly valuable in times of strategic change and helps to identify cultural barriers.
It also supports managers in making authentic decisions in line with corporate values.
A targeted cultural analysis strengthens the sense of belonging and increases the attractiveness of the company for new talent looking for a suitable working environment.
Contents of the template:
Objectives of the survey:
Helpful features for the survey:
Data protection „made in Germany“ (GDPR)
Anonymity function for honest feedback
Cultural analysis is the systematic process of examining an organization’s or social system’s values, norms, beliefs, behaviors, and practices in order to understand its culture.
It aims to identify the implicit and explicit aspects of the culture that shape the behavior of its members, influence decision-making, and determine how an organization operates and develops.
A cultural analysis is often conducted to determine how well the existing culture aligns with the organization’s strategic goals and to identify barriers or opportunities for implementing change.
It can help strengthen the organization’s cultural strengths and identify areas where change is necessary to improve efficiency, engagement, and the satisfaction of members or employees.
1. Aspect: Values and Beliefs
Examination of the core values and beliefs that guide thinking and behavior within the organization.
2. Aspect: Norms and Rules
Analysis of the formal and informal rules that govern behavior within the organization.
3. Aspect: Symbols and Rituals
Consideration of the symbols, rituals, and traditions that exist within the organization and have particular significance.
4. Aspect: Communication Patterns
Examination of how communication takes place within the organization, including information flow and transparency.
5. Aspect: Leadership Style and Power Structures
Analysis of the relationship between managers and employees, as well as decision-making processes and the distribution of power.
To analyze organizational culture, there are a number of established models that help systematically capture and understand the cultural characteristics of an organization.
These models provide a structured approach to analyzing and interpreting cultural values, norms, and behaviors.
Here are some of the most well-known models for cultural analysis:
1. Model: Schein’s Three-Level Model of Organizational Culture
2. Model: Competing Values Framework (CVF)
3. Model: Cultural Web by Johnson and Scholes
4. Model: Hofstede’s Cultural Dimensions
5. Model: Denison Organizational Culture Model
6. Model: McKinsey 7-S Model
For cultural analysis in companies, there are a variety of methods aimed at understanding the values, beliefs, behaviors, and norms within an organization.
These methods help analyze and evaluate the organizational culture in order to identify strengths and weaknesses and implement targeted improvements.
Here are some of the most common methods:
1. Method: Employee Surveys and Questionnaires
2. Method: Interviews and Focus Groups
3. Method: Observation of the Work Environment (Ethnographic Analysis)
4. Method: Analysis of Internal Communication Channels
5. Method: Document Analysis
6. Method: Culture Workshops and Group Discussions
7. Method: Organizational Diagnostic Tools
8. Method: Employee Net Promoter Score (eNPS)
9. Method: 360-Degree Feedback
10. Method: Analysis of Employee Turnover and Exit Interviews
11. Method: Social Network Analysis (SNA)
Here are some questions for a questionnaire on cultural analysis that cover various aspects of organizational culture.
The questions are divided into categories to address topics such as communication, values, leadership, work environment, collaboration, and willingness to innovate.
The questions are designed to include different question types (Likert scales, multiple-choice questions, and open-ended questions) to enable a detailed analysis.
1. Category: Communication
2. Category: Values and Norms
3. Category: Leadership and Management
4. Category: Work Environment and Collaboration
5. Category: Innovation Readiness
6. Category: Engagement and Motivation
7. Category: Employee Net Promoter Score (eNPS)
8. Category: Open Questions for Improving Organizational Culture
easyfeedback is a powerful survey tool specifically designed to optimize the entire process of creating, distributing, and analyzing surveys.
When conducting a cultural analysis within a company, easyfeedback can be particularly helpful for several reasons:
1. Reason: Easy Creation of Surveys
2. Reason: Personalization and Customization
3. Reason: Data Security and Anonymity
4. Reason: Simple Distribution and Participant Reach
5. Reason: Comprehensive Analysis Functions
6. Reason: Reporting and Deriving Actions
7. Reason: eNPS Surveys and Feedback Loops