Basic technical structure is anonymous
When you create a survey with easyfeedback, it initially consists of an empty questionnaire and has a unique survey link.
If you would now place one or more questions, e.g. a yes/no question or a closed question (click questions), and distribute the link to 100 people, easyfeedback cannot show you who clicked on the link. Where should the information come from. Since easyfeedback is not bound to any “other/foreign” systems where data exchange could take place, no further data – from another service – can be transmitted.
IP address or cookie is not an identifier
After the readout, the IP address is converted into a non-encrypted hash and only then saved by easyfeedback. This means that at no time is an IP address of the participants stored on easyfeedback.
If this mechanism would not take place, and IP addresses are stored, it would still not be possible to “name/knowingly” point to a person. The participation can take place at any place – office, public transport, etc. IP addresses are not like a phone book with the name next to it. And in offices, several people share one IP address. So there would be no need to create a personal reference.
But, since easyfeedback does not store IP addresses, no IP address is available.
Also with the setting of the cookie when the survey is opened. easyfeedback sets a cookie in the participant’s browser – no more and no less. No personal reference can be established on the basis of the cookie, which has only one task (check whether this browser has already participated).
In summary: basically, every survey is anonymous.
Create/avoid personal reference
Establish/avoid personal referenceIn order to ensure that a survey remains anonymous, no personal data, such as name, e-mail, address, etc., may be requested within the questionnaire. In this way, a personal reference can be established and the survey is no longer anonymous.
Likewise e.g. the inquiry of a customer number or in which department an employee works is a personalization and it should be examined before whether the inquiry is necessary, if the inquiry is to be anonymous.
Activate anonymity function
Additionally and also in principle the anonymity function can be activated. With the anonymity function, all technical means and statistics are made anonymous to such an extent that you cannot make any personal reference to them.
Furthermore, the participant will be informed in the survey that participation in the survey is anonymous.
Anonymous email invitations
It is often desired – even in the case of an anonymous survey – to send the invitations by e-mail. This contradicts itself at first glance, but easyfeedback has taken this into consideration.
Basically you have two options:
- You invite people to take part in the survey by e-mail, using your own system. In this case you copy the survey link and paste it into an e-mail tool.
With this variant, each participant receives the same link and therefore, as described above, no personal reference is possible.
- You invite via the easyfeedback e-mail invitation tool.
To invite via the easyfeedback e-mail invitation tool, you first have to upload a participant list. Based on this list, the invitations are then sent to the e-mail addresses stored there.
Within the list of participants you can enter further details: salutation first name, last name, reference text (personalization) + individual columns.
The first columns “E-mail, Salutation, First name and Last name” are at no time associated with the results. This is not intended and cannot be set. Only from the column “Reference text” onwards can and will the data be transferred to the evaluation.
Thus, with easyfeedback’s email invitation tool you can invite your participants and conduct an anonymous survey.